Marketing Daily
Monday, June 29, 2009
  • AUTOMOTIVE
    Ford Sees First-Mover Advantage In CARS Program
    by Karl Greenberg

    About advertising its "Recycle your Ride" program, Ford's John Felice says, "We have a very robust plan for that. We are in a first-mover … Read the whole story

  • Who Spends On Video Games?
    by

    Top 10 DMAs in which live adults who spent more than $300 on video game systems in the last year: 1 San Francisco/ Oakland/ … Read the whole story

  • COMMENTARY
    Communication Innovation
    by Billee Howard

    Reigniting and restoring optimism in today's Reinvention Economy, Part 1 of 2 Read the whole story

  • RETAIL
    Dickies Expands Target With New Effort
    by Aaron Baar

    The campaign's new tagline, "Wear With Purpose," replaces the previous "Legend in Work," which had been the company's line for more than a decade. … Read the whole story

  • BRAND MARKETING
    Jackson Legacy To Follow Path Of Elvis, Lennon
    by Karl Greenberg

    Robert Hollander, founder of L.A.-based Brand Sense Marketing, which handles licensing for Britney Spears, says Michael Jackson's iconography will efface the particulars of his … Read the whole story

  • FOOD
    Pumped-Up Marketing Boosts ConAgra
    by Karlene Lukovitz

    ConAgra upped its marketing expenditures for the consumer business by $16 million during the quarter, which saw the launch of the ambitious new Healthy … Read the whole story

  • FINANCIAL SERVICES
    Recession Prompts Search For Cheaper Insurance
    by Tanya Gazdik

    "The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketing Daily. "So marketers need to have a consistent message and reach these … Read the whole story

  • SPORTS
    General Mills, Nike Among Tour De France Backers
    by Wayne Friedman

    Other big advertiser deals include General Motors' Cadillac, which will sponsor a "Ride of Your Life" sweepstakes. American Honda, Hampton Inns and bicycle manufacturer … Read the whole story