Marketing Daily
Monday, June 29, 2009
  • Ford Sees First-Mover Advantage In CARS Program

    About advertising its "Recycle your Ride" program, Ford's John Felice says, "We have a very robust plan for that. We are in a first-mover … Read the whole story

  • Who Spends On Video Games?

    Top 10 DMAs in which live adults who spent more than $300 on video game systems in the last year: 1 San Francisco/ Oakland/ … Read the whole story

  • Communication Innovation

    Reigniting and restoring optimism in today's Reinvention Economy, Part 1 of 2 Read the whole story

  • Dickies Expands Target With New Effort

    The campaign's new tagline, "Wear With Purpose," replaces the previous "Legend in Work," which had been the company's line for more than a decade. … Read the whole story

  • Jackson Legacy To Follow Path Of Elvis, Lennon

    Robert Hollander, founder of L.A.-based Brand Sense Marketing, which handles licensing for Britney Spears, says Michael Jackson's iconography will efface the particulars of his … Read the whole story

  • Pumped-Up Marketing Boosts ConAgra

    ConAgra upped its marketing expenditures for the consumer business by $16 million during the quarter, which saw the launch of the ambitious new Healthy … Read the whole story

  • Recession Prompts Search For Cheaper Insurance

    "The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketing Daily. "So marketers need to have a consistent message and reach these … Read the whole story

  • General Mills, Nike Among Tour De France Backers

    Other big advertiser deals include General Motors' Cadillac, which will sponsor a "Ride of Your Life" sweepstakes. American Honda, Hampton Inns and bicycle manufacturer … Read the whole story