Marketing Daily
Tuesday, June 30, 2009
  • Honda Extends 'Dreams' Corporate Effort

    Barbara Ponce, manager of corporate advertising for Honda, says the automaker is using primarily online media to generate awareness about the campaign via a … Read the whole story

  • Who's Buying Athletic Shoes?

    Top 10 DMAs in which live adults who purchased more than three pairs of athletic shoes in the last year: 1 Jackson, Miss. 2 … Read the whole story

  • Communication Innovation

    Reigniting and restoring optimism in today's reinvention economy, Part 2 of 2 Read the whole story

  • Retrevo Site Seeks To Simplify Buying Process

    "This is how we're making the marketplace mobile," Jain says. "This is how we envision we can bridge the online and offline worlds." Though … Read the whole story

  • Hardee's Effort Integrates Major Mobile Element

    Humorous commercials from Mendelsohn|Zien Advertising -- some with a "man on the street" format in which people are asked to sample and rename the … Read the whole story

  • New College Ads Use Humor To Find Students

    While marketing efforts in the field have typically been pretty pedestrian, some of Westwood's competitors are bringing attention to the career-college category. "DeVry University … Read the whole story

  • Kia Hits The Road For The Vans Warped Tour

    The new arrangement with Vans has Kia hosting and sponsoring on-site events and activities during each stop. The tour -- which began in Pomona, … Read the whole story

  • Action! Cinema Debut For Taco Bell Ads

    "Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of course. While the expression may not be accepted as street slang, Taco Bell … Read the whole story