Barbara Ponce, manager of corporate advertising for Honda, says the automaker is using primarily online media to generate awareness about the campaign via a … Read the whole story

"This is how we're making the marketplace mobile," Jain says. "This is how we envision we can bridge the online and offline worlds." Though … Read the whole story

Humorous commercials from Mendelsohn|Zien Advertising -- some with a "man on the street" format in which people are asked to sample and rename the … Read the whole story

While marketing efforts in the field have typically been pretty pedestrian, some of Westwood's competitors are bringing attention to the career-college category. "DeVry University … Read the whole story

The new arrangement with Vans has Kia hosting and sponsoring on-site events and activities during each stop. The tour -- which began in Pomona, … Read the whole story

"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of course. While the expression may not be accepted as street slang, Taco Bell … Read the whole story