TECHNOLOGY
by Aaron Baar
"The band likes it because they've got a new, cool way to get connected to their fans," says Russell Wallach, president of north American … Read the whole story
COMMENTARY
by Carla Stratfold
What does it take for organizations to make their brands world famous? Read the whole story
AUTOMOTIVE
by Karl Greenberg
While the news has been unrelentingly bad from Detroit, the domestic automakers based there have actually performed well in recent studies by firms like … Read the whole story
COMMENTARY
by Vanessa Horwell
As a PR person, I want to get to know you better. I want to know what you're doing and what campaigns you're working … Read the whole story
RETAIL
by Tanya Gazdik
"We intend to rejuvenate the ReNu brand by making it more relevant to consumers," Adnan A. Khan, senior product manager, lens care, tells Marketing … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company today launches the program with an integrated ad campaign that includes a pair of TV spots, plus print and interactive elements. The … Read the whole story
FOOD
by Karlene Lukovitz
In response to Starbucks' release, the Corn Refiners Association issued its own, maintaining that brands using the removal of HFCS from products in "highly … Read the whole story
TRENDS
by Sarah Mahoney
Marketing Daily speaks with the authors of The Cost of Bad Behavior, who think widespread rudeness oozes into advertising messages, and that rude corporate … Read the whole story