Marketing Daily
Thursday, July 9, 2009
  • Whole Foods Adopts Non-GMO Verification

    The Non-GMO Project is a nonprofit collaboration of North American organic and natural product manufacturers, retailers, processors, distributors, farmers and seed breeders, plus consumers. … Read the whole story

  • Who Buys CD Players?

    Top 10 DMAs in which live adults who bought a compact disc player in the last year: 1 Las Vegas 2 El Paso, Texas/ … Read the whole story

  • Small Effort, Big Gains: Winning With Analytics

    I call it caring about people who care enough about you to visit your site so many times. Why care about everyone else? Read the whole story

  • Shell Unveils European, Asian Ad Push

    Within each country, the campaign has a set of regional broadcast spots that start with a drop of fuel falling onto a piece of … Read the whole story

  • HSBC Focuses On The Big Apple

    "We are focusing in on our footprint by taking the 'Values' campaign and bringing it home to New York and letting real people own … Read the whole story

  • Consumers Look To Ease Carbon Footprint Guilt

    In the 21 countries covered in the survey, women were generally more concerned about the environment than men. Seventy-one percent of women said they … Read the whole story

  • Nissan Pits Altima Against Camry, Segment

    "We think advertising should always be branded and have a price position. It isn't easy to unite value and brand; we acknowledge that. But … Read the whole story