AUTOMOTIVE
by Karl Greenberg
Michael Sprague, Kia's marketing veep, says the car "signals the direction of where the brand's going. We were always known as a maker of … Read the whole story
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Top 10 DMAs in which live adults who used flavored instant coffee in the last six months: 1 Jackson, Miss. 2 El Paso, Texas/ … Read the whole story
COMMENTARY
by David Bernstein
Is making the safe hire making the best hire? Is experience more valuable than ingenuity? Read the whole story
MOBILE
by Aaron Baar
"It's anecdotally and empirically evident," Chip Lister, managing director of market research company Data Development Worldwide, tells Marketing Daily. "There's too much of a … Read the whole story
RESEARCH
by Sarah Mahoney
"Something like 90% of us watches TV in a typical day," says Experian Simmons' John Fetto, "and upwards of 70% use some other media … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The Riese Organization, which operates more than 100 restaurants in metro New York, has converted 10 midtown and two Brooklyn Dunkin' Donuts locations into … Read the whole story
HOSPITALITY
by Karl Greenberg
The effort features a new media strategy that the company says includes local markets, "ownable" properties, and reinforcing to hotel owners the importance of … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new, $3 Toasty Bullet sub is also made on ciabatta bread and wrapped in a paper sleeve, but is 8 inches long, versus … Read the whole story