Marketing Daily
Thursday, July 23, 2009
  • Five Essential E's Are Key To Success

    Experiential engages the consumer to interact "live," with the brand, thus making him or her part of the learning process. Here's how to do ... Read the whole story

  • Hallmark Greeting Cards Go Mobile

    "From a brand perspective, it shows that we remain relevant," says Deidra Mize, a Hallmark rep. "We consider ourselves a communications company, and we're ... Read the whole story

  • Edmunds.com Sees A Queue Of Potential Buyers

    "We have seen more numbers of consumers ready to pull the trigger than we have in the past and that's a combination of two ... Read the whole story

  • Go Above And Beyond

    Right now brands have a unique opportunity to understand how they can matter more to consumers by delivering beyond the product and value proposition ... Read the whole story

  • Butterfinger Revives Tagline, Launches Video Contest

    Butterfinger has created the user-generated video contest as a way for fans to respond to its new national TV ad campaign, which reintroduces a ... Read the whole story

  • J.D. Power Says Hyundai Genesis Was A Moon Shot

    The firm's inaugural Vehicle Launch Index, which quantified how well new and redesigned vehicles do in the first eight month's post-launch looks at things ... Read the whole story

  • Gatorade Still Weak Link At PepsiCo

    During the quarterly call on Wednesday, PepsiCo chairman/CEO Indra Nooyi said that during the years prior to 2007 when Gatorade was growing at a ... Read the whole story

  • Endangered Old Money: Perils Of The Slightly Rich

    We asked Larry Samuel, author of Rich: The Rise and Fall of American Wealth Culture (Amacom) and founder of Culture Planning, a marketing firm, ... Read the whole story