AUTOMOTIVE
by Tanya Gazdik
"Strategically, this effort is about quality of interaction, not broad reach -- that's what TV and portal ads are for," Dave Schoonover, Kia Motors … Read the whole story
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Top 10 DMAs in which live adults who have a 401(k) in their household: 1 Salt Lake City 2 Minneapolis/ St. Paul 3 Des … Read the whole story
COMMENTARY
by Carol Davies
Since guys don't look to other guys for advice about new products, marketers need to turn to the grooming experts men do trust -- … Read the whole story
TECHNOLOGY
by Aaron Baar
The program, which launched this week, capitalizes on times when a PC is not using the full extent of its processor power to run … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jenny Howell, Manager of Interactive Marketing, American Honda Motor Co., tells Marketing Daily. "Honda appreciates that there is a world of Honda lovers out … Read the whole story
RETAIL
by Sarah Mahoney
"This has been a big year for do-it-yourself, not just because of the economy but because people want to express themselves by personalizing and … Read the whole story
SPIRITS
by Karl Greenberg
The advertising campaign features four 30-second spots in which radio personalities DJ Bernhard and MC Wonder Full broadcast music to the world from the … Read the whole story
RESEARCH
by Karlene Lukovitz
Traditional media companies need to work with advertisers and agencies to develop sustainable, relevant business models, says The Boston Consulting Group. Advertisers need better … Read the whole story