Top of The News
by Les Luchter
Pfizer CEO Albert Bourla called Novo Nordisk's bid for obesity drug developer Metsera an "illegal...end-run around antitrust laws." Read the whole story

BEAUTY
by Sarah Mahoney
The beauty retailer and the unofficial "Queen of Christmas" are teaming up for her classic "It's Time" video. Read the whole story

RETAIL
by Sarah Mahoney
The seasonal push relies as much on inspirational vocals as on scarves and sweaters. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The fully autonomous ride-hailing service is currently running a pilot program with drivers in Detroit. Read the whole story

BEVERAGES
by Danielle Oster
"No Ordinary Athlete" launched across digital, social, and OOH channels, and will expand to CTV during Netflix's Christmas Day NFL stream. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
"We wanted to do something special with this pre-production Telluride," says Kia's Russell Wager. Read the whole story

COMMENTARY
by JM Herrmann, Op-Ed Contributor
A mascot is the only brand asset that seamlessly adapts across every touchpoint while maintaining consistency. Read the whole story
by Steve McClellan
The campaign is a multi-channel OOH "takeover" across New York City including placements in Times Square, Grand Central Terminal, select subway stations and LinkNYC … Read the whole story

BEHIND THE BRAND
by Barbie Romero
Remember the Burgers & Bikinis campaign with Paris Hilton from the early 2000s? This QSR is famous for its iconic TV commercials and was … Read the whole story
by Richard Whitman, Columnist
According to The Consumer Technology Association, Bollore will "share his vision for a future where technology and human ingenuity converge to unlock new creative … Read the whole story