Palo Alto, CA-based Navan, the corporate travel, expense and payment management platform, today launched a new ad campaign celebrating its initial public offering last week. 

The campaign is a multi-channel OOH “takeover” across New York City including placements in Times Square, Grand Central Terminal, select subway stations and LinkNYC kiosks. There are also in-flight and rideshare components. 

Navan worked with creative agency L&C, which is backed by German marketing group Serviceplan, which has a minority stake in the agency. Media was handled by Obsessed media. 

Navan’s IPO raised an estimated $923 million, valuing the company at $6.2 billion on the Nasdaq exchange, according to reports.  

The firm reported spending $22.3 million on advertising during its fiscal year ended Jan. 31, 2025.