SPORTS
by Tanya Gazdik
This is Prince's first larger-scale, integrated social media effort, although the brand has been active in online communities. Prince is not conducting a media … Read the whole story
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Top 10 DMAs in which live adults who shopped Wal-mart for sporting goods in the past three months: 1 Charleston/ Huntington, W.Va. 2 Harlingen/ … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Value is what matters -- it now matters more than ever as a new consumer consciousness, born of this year's hard lessons, takes the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
General Motors' press conference to analysts and media on Tuesday morning followed a similar presentation the day before. But that one was for an … Read the whole story
TRENDS
by Sarah Mahoney
"In difficult times, urgent messages about critical social needs may alienate stressed-out consumers," Cone Inc. says in a report. "Instead, these organizations are taking … Read the whole story
RESTAURANTS
by Karlene Lukovitz
"The question now is which firms will benefit most when traffic improves," observes Fitch director Carla Norfleet Taylor, noting that Darden Restaurants, Inc. (operators … Read the whole story
ENTERTAINMENT
by Aaron Baar
The contest will be promoted through heavy viral promotion, through which Rock Band fans can campaign for votes for their favorite band. There will … Read the whole story
RESEARCH
by Karl Greenberg
"If you think about crossovers, they are not that much smaller than products they are replacing, such as Chevy Traverse versus [traditional large SUV] … Read the whole story