FOODThe Butterfinger/Improv Comedy Tour Sweepstakes offers a grand prize of a comedy tour vacation package for four to see, consecutively, one comedy show in … Read the whole story
Top 10 DMAs in which live adults who bought airline tickets online in the past year: 1 San Francisco/ Oakland/ San Jose 2 Seattle/ … Read the whole story
- COMMENTARY
From the early strains of "Revolution" by Nike, marketing has increasingly co-opted the soundtracks of popular culture to create emotional resonance. And, boy, has … Read the whole story
AUTOMOTIVEKelley Blue Book said in its second-quarter "2009 Brand Watch" study, detailing consumers' perceptions of truck brands, that in the past year domestic truck … Read the whole story
AIRLINESThe airline is publicizing the promotion mainly via social media sites including Twitter and its Facebook fan page, which currently has 31,000 fans. When … Read the whole story
RETAILThat may bode well for other retailers, too, especially as most are chewing their fingernails over back-to-school spending. NPD Group just released its back-to-school … Read the whole story
RETAILJohn Sanfacon, head of marketing and innovations at Jiffy Lube International, says the program is not only new for Jiffy Lube, but, "to my … Read the whole story
