The marketing space opened up when founding partner and 25-year sponsor GM's Chevrolet division departed the stadium after the automaker went into bankruptcy protection. … Read the whole story

While almost half of Americans surveyed think the economy is going downhill and will get worse before it gets better, reports Synovate, that's a … Read the whole story

HP is heavily promoting the program with several marketing elements, such as a takeover of MTV.com (where people can enter their own declarations without … Read the whole story

A "Master Contest" is being launched to get people who customize cars, trucks and bikes to show off their best. The contest, in four … Read the whole story

"We are very serious about engaging our consumers, and will be identifying some of our key guest bloggers as brand ambassadors who will test … Read the whole story

Americans were also somewhat more inclined to cite preparation convenience than their global counterparts, while less inclined to cite a roster of other factors, … Read the whole story