Marketing Daily
Monday, August 17, 2009
  • JCPenney Boosts BTS Marketing, Ups Forecast

    Still, there's no arguing that the retail environment has been punishing. NPD Group, a market research company based in Port Washington, N.Y., just released … Read the whole story

  • Who Is Buying Fine Jewelry?

    Top 10 DMAs in which live adults who purchased fine jewelry in the past year: 1 Charleston/ Huntington, W.Va. 2 Birmingham, Ala. 3 Jacksonville, … Read the whole story

  • Four New Marketing Realities To Live By

    The pre-2007 economy is gone for years, and some elements might be gone for good. And that means that marketers must adapt to four … Read the whole story

  • Kia Rides Soul Train Across Country

    Kia is bringing the new Soul crossover to 10 cities as part of a tour whose overriding theme is that the vehicle should be … Read the whole story

  • 1800 Tequila Signs As Lakers' First Spirits Sponsor

    1800's Lakers partnership is a highly visible addition to the brand's male-oriented, multimillion-dollar advertising and promotion plan, which includes national sampling and other sponsorships. … Read the whole story

  • Wireless Industry Satisfaction Rates Up

    Much of the industry's overall improvement comes from the improvement of one company, Sprint Nextel, says Kirk Parsons, senior director of wireless services at … Read the whole story

  • 7-Eleven, World Wrestling Cross-Promote

    As a presenting sponsor of SummerSlam, 7-Eleven is also featured in all of the promo pay-per-view and TV spots, print ads, program guides, and … Read the whole story