Lincoln advertising, which adheres to a "Reach Higher" theme, largely eschews text supers and completely dispenses with voiceovers. Instead, Lincoln uses techno-pop stylings of … Read the whole story
Top 10 DMAs in which live adults who have an IRA in their household: 1 Denver 2 Washington, D.C. 3 San Francisco/ Oakland/ San … Read the whole story
If packaging isn't a huge asset in selling product and cementing brand loyalty on the retail shelf, it simply isn't effective, no matter how … Read the whole story
"It is not necessarily true that younger consumers spend more on accessories, although they have more physical accessories. Older consumers may opt for top-of-the-line … Read the whole story
Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool as "another outlet to interact with friends in the playful and fun-loving fashion … Read the whole story
"The videos showcase some of the things we do behind the scenes; they are about things that don't fit into standard storytelling but add … Read the whole story
DVR usage is a lesser activity among multitasking consumer chores than other media. That's according to veteran TV researcher Steve Sternberg, who notes that … Read the whole story