Marketing Daily
Thursday, August 27, 2009
  • Seeking Perception Change, Lincoln Cites Technology

    Lincoln advertising, which adheres to a "Reach Higher" theme, largely eschews text supers and completely dispenses with voiceovers. Instead, Lincoln uses techno-pop stylings of ... Read the whole story

  • Who Has An IRA At Home?

    Top 10 DMAs in which live adults who have an IRA in their household: 1 Denver 2 Washington, D.C. 3 San Francisco/ Oakland/ San ... Read the whole story

  • 20 Seconds To Live Or Die

    If packaging isn't a huge asset in selling product and cementing brand loyalty on the retail shelf, it simply isn't effective, no matter how ... Read the whole story

  • Mobile Phone Accessories Have Multiple Appeals

    "It is not necessarily true that younger consumers spend more on accessories, although they have more physical accessories. Older consumers may opt for top-of-the-line ... Read the whole story

  • Captain Morgan Adds Voicemail Pranks To Effort

    Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool as "another outlet to interact with friends in the playful and fun-loving fashion ... Read the whole story

  • Audi Vids Showcase Young Designers

    "The videos showcase some of the things we do behind the scenes; they are about things that don't fit into standard storytelling but add ... Read the whole story

  • Sole Attention: DVR Viewing A Bonanza For Advertisers

    DVR usage is a lesser activity among multitasking consumer chores than other media. That's according to veteran TV researcher Steve Sternberg, who notes that ... Read the whole story