FOODThe TV commercials for the new campaign by Chunky agency Y&R, launching this weekend, convey those benefits by featuring the "average hard-working guy" who … Read the whole story
The 2009 MediaPost Online All Stars have been announced. To see who the honorees are, and for all the details about the event honoring … Read the whole story
- COMMENTARY
They are the fruit flies of genetics - they are nearly everywhere, evolve quickly and therefore allow marketers to study the changes in each … Read the whole story
AUTOMOTIVEThe party may be over, but the government's "Cash for Clunkers" program delivered, especially for imports, with Hyundai, Honda and Toyota cars reporting their … Read the whole story
FINANCIAL SERVICESThe group is warning students to beware of the slick marketing campaign and think twice before signing up for a credit card that could … Read the whole story
RETAILAdvertising launches this week on bus shelters, street pole banners, phone kiosks, newsstands and at New York City information centers. There is also a … Read the whole story
BOOK REVIEWIn her latest review of books for marketers, Sarah Mahoney discusses tapping into women's amazing upward spiral, the shifting rules for CMOs and how … Read the whole story
