The TV commercials for the new campaign by Chunky agency Y&R, launching this weekend, convey those benefits by featuring the "average hard-working guy" who ... Read the whole story

The party may be over, but the government's "Cash for Clunkers" program delivered, especially for imports, with Hyundai, Honda and Toyota cars reporting their ... Read the whole story

The group is warning students to beware of the slick marketing campaign and think twice before signing up for a credit card that could ... Read the whole story

Advertising launches this week on bus shelters, street pole banners, phone kiosks, newsstands and at New York City information centers. There is also a ... Read the whole story

In her latest review of books for marketers, Sarah Mahoney discusses tapping into women's amazing upward spiral, the shifting rules for CMOs and how ... Read the whole story