Marketing Daily
Wednesday, September 2, 2009
  • FOOD
    Campbell Position Shifts To 'Healthy Everyman'
    by Karlene Lukovitz

    The TV commercials for the new campaign by Chunky agency Y&R, launching this weekend, convey those benefits by featuring the "average hard-working guy" who ... Read the whole story

  • 2009 MediaPost Online All Stars
    by

    The 2009 MediaPost Online All Stars have been announced. To see who the honorees are, and for all the details about the event honoring ... Read the whole story

  • COMMENTARY
    Wireless Retailers As Learning Labs
    by Jim Lucas

    They are the fruit flies of genetics - they are nearly everywhere, evolve quickly and therefore allow marketers to study the changes in each ... Read the whole story

  • AUTOMOTIVE
    Ford Made Out Like A Bandit In August
    by Karl Greenberg

    The party may be over, but the government's "Cash for Clunkers" program delivered, especially for imports, with Hyundai, Honda and Toyota cars reporting their ... Read the whole story

  • FINANCIAL SERVICES
    Group Warns College Kids About Credit Cards
    by Tanya Gazdik

    The group is warning students to beware of the slick marketing campaign and think twice before signing up for a credit card that could ... Read the whole story

  • RETAIL
    N.Y. Event To Promote Fashion Retailers
    by Karl Greenberg

    Advertising launches this week on bus shelters, street pole banners, phone kiosks, newsstands and at New York City information centers. There is also a ... Read the whole story

  • BOOK REVIEW
    The Marketer's Bookshelf
    by Sarah Mahoney

    In her latest review of books for marketers, Sarah Mahoney discusses tapping into women's amazing upward spiral, the shifting rules for CMOs and how ... Read the whole story