MediaPost Publications - Marketing Daily 09/03/2009

AUTOMOTIVE
Survey Finds Most Are Looking At Domestics
by Karl Greenberg
Rik Paul, automotive editor of Consumer Reports, said Ford's reputation has been bolstered by the fact that it was the only one of the … Read the whole story
2009 OMMA Awards Finalists
by
The submissions for this year's OMMA Awards were among the finest we've ever received, and competition was fierce. OMMA magazine is pleased to announce … Read the whole story

COMMENTARY
GM Needs To Step On Gas
by Robert Passikoff, Op-Ed Contributor
It is still dealing in the archaic image of advertising better suited to an episode of "Mad Men" than the YouTube landscape of today. Read the whole story
RESEARCH
Social Media Not Yet Core Feedback Tools
by Karlene Lukovitz
"When you probe, you find that they definitely see social media being incorporated into the feedback loop to a growing degree in the future," … Read the whole story
FINANCIAL SERVICES
BofA Goes Digital In Chicago Marathon Efforts
by Tanya Gazdik
Fans are invited to customize a digital running shoe tread with a personal image and tailored message at two Web sites. Both include videos, … Read the whole story
MEDIA
Only Half Of Travelers Use Web To Get There
by Karl Greenberg
About 117 million Americans -- or about 52% of U.S. adults -- have taken at least a two-day trip in the last two years. … Read the whole story
RETAIL
Sears Launches Contest To Boost Appliance Sales
by Sarah Mahoney
The Crazy Cleaning Confessions Contest encourages consumers to rat themselves out on their housekeeping peculiarities -- from letting poodles wash the dishes to laundering … Read the whole story
RESEARCH
Brand Cred: College Kids Love J&J, Apple, Sony
by Erik Sass
Johnson & Johnson, Sony and Apple top the list of brands that college students say they "trust," according to the 2009 edition of Alloy … Read the whole story