While industry results, on the whole, are down, the decline wasn't all that steep. Retail Forward says sales at its index of stores declined … Read the whole story
Top 10 DMAs in which live adults who used fabric softeners in the last six months: 1 Davenport/ Rock Island, Iowa/ Moline, Ill. 2 … Read the whole story
It doesn't take a rocket scientist to illuminate the benefit of integrated marketing solutions. So, what drives the breakdown? I think it boils down … Read the whole story
"The online commercial challenge for leading consumer brands has less to do with the 'long tail' than with the collapse of physical structures that … Read the whole story
"Consumers in the African-American market, who are usually underserved by these kinds of events, respond very favorably," says Uptown's Len Burnett. "We have done … Read the whole story
"To succeed, there has to be strong buy-in on the part of the brand's senior management, because brands can no longer just sit back … Read the whole story
Disney's consumer products division is rolling out a lifestyle, merchandise and fashion program around the studio's forthcoming tent-pole feature film, "Alice In Wonderland." The … Read the whole story