Marketing Daily
Friday, September 4, 2009
  • For BTS, Discounters Rise To Head Of The Class

    While industry results, on the whole, are down, the decline wasn't all that steep. Retail Forward says sales at its index of stores declined ... Read the whole story

  • Who's Buying Fabric Softener?

    Top 10 DMAs in which live adults who used fabric softeners in the last six months: 1 Davenport/ Rock Island, Iowa/ Moline, Ill. 2 ... Read the whole story

  • The Client / Agency Grail

    It doesn't take a rocket scientist to illuminate the benefit of integrated marketing solutions. So, what drives the breakdown? I think it boils down ... Read the whole story

  • Online Shopping Levels The Playing Field

    "The online commercial challenge for leading consumer brands has less to do with the 'long tail' than with the collapse of physical structures that ... Read the whole story

  • Buick, 'Uptown' Team For 'Art Of Taste' Event

    "Consumers in the African-American market, who are usually underserved by these kinds of events, respond very favorably," says Uptown's Len Burnett. "We have done ... Read the whole story

  • Retail Licensing Success Takes More Than A Name

    "To succeed, there has to be strong buy-in on the part of the brand's senior management, because brands can no longer just sit back ... Read the whole story

  • Go Ask Alice: Disney Products Rolling Out

    Disney's consumer products division is rolling out a lifestyle, merchandise and fashion program around the studio's forthcoming tent-pole feature film, "Alice In Wonderland." The ... Read the whole story