Marketing Daily
Wednesday, September 9, 2009
  • Will Price Slow New Sweetener's Growth?

    U.S. sales of zero-calorie sweeteners derived from the stevia plant are bound to surge over the next few years as Coca-Cola, PepsiCo and other ... Read the whole story

  • LG Promo Gives Teens Chance To 'Get FameUs'

    "What we're playing off of is the social media phenomenon like the couple who filmed their wedding entry [that was a YouTube hit over ... Read the whole story

  • Harris Bank Campaign Focuses On Customer Service

    Harris Bank is extending its "We're here to help" campaign with four new 30-second TV spots, print, digital and outdoor advertising. The campaign, which ... Read the whole story

  • Racer Stewart Gives Endorsement Lessons For BK

    The new ad effort puts Stewart in ads for BK's Whopper sandwich. But it is also a meta-commentary on the phenomenon of product endorsement ... Read the whole story

  • More Pop Hood To Tackle Minor Auto Chores

    Jim Brown, director of communications at Honeywell Consumer Products Group, says, "Where in recent years folks might just add wiper fluid or change the ... Read the whole story

  • Sharpie Hones Its Fashion Edge With Betsey Johnson

    Sharpie plans to make fashion design something of a performance art, and will have designer Betsey Johnson whip up a breast cancer-inspired t-shirt during ... Read the whole story

  • Who's Buying Frozen Hot Snacks?

    Top 10 DMAs in which live adults who used frozen hot snacks in the last six months: 1 Cincinnati, Ohio 2 Indianapolis, Ind. 3 ... Read the whole story