U.S. sales of zero-calorie sweeteners derived from the stevia plant are bound to surge over the next few years as Coca-Cola, PepsiCo and other … Read the whole story

"What we're playing off of is the social media phenomenon like the couple who filmed their wedding entry [that was a YouTube hit over … Read the whole story

Harris Bank is extending its "We're here to help" campaign with four new 30-second TV spots, print, digital and outdoor advertising. The campaign, which … Read the whole story

The new ad effort puts Stewart in ads for BK's Whopper sandwich. But it is also a meta-commentary on the phenomenon of product endorsement … Read the whole story

Jim Brown, director of communications at Honeywell Consumer Products Group, says, "Where in recent years folks might just add wiper fluid or change the … Read the whole story