Billed as "the first-ever cereal designed specifically to help fuel wins," Fuel's positioning aims to tap into the lucrative, fast-growing "functional" foods area, using ... Read the whole story

A Facebook application, "You Speak Green," promotes its Fusion Hybrid sedan. It shows a growing-vine graphic that is similar to one on the Fusion's ... Read the whole story

Looking to ape the fantastical look of its new animated movie "9," Focus Features is employing a new tactic: glow-in-the dark newspaper rack cards ... Read the whole story

Marketing Daily catches up with Liz Haesler, Best Buy's VP of Home Life and Trend, to explain exactly how the consumer-electronics giant is wooing ... Read the whole story

This is mostly a digital word-of-mouth program, via New York-based 360i, which taps into existing Facebook fans, says Glaceau's Eric Berniker. "But, we will ... Read the whole story

The car's radar pings are visible as circles emanating in concentric rings; infrared becomes visible and the car becomes transparent to show electric circuitry. ... Read the whole story