Marketing Daily
Thursday, September 10, 2009
  • New Wheaties Fuel Targets Athletic Men

    Billed as "the first-ever cereal designed specifically to help fuel wins," Fuel's positioning aims to tap into the lucrative, fast-growing "functional" foods area, using ... Read the whole story

  • Who's Buying Waxed Paper?

    Top 10 DMAs in which live adults who used waxed paper in the last six months: 1 Springfield, Mo. 2 Davenport/ Rock Island, Iowa/ ... Read the whole story

  • Ford Revs Up Social Media Efforts

    A Facebook application, "You Speak Green," promotes its Fusion Hybrid sedan. It shows a growing-vine graphic that is similar to one on the Fusion's ... Read the whole story

  • Glowing: Focus Pushes '9' With Newspaper Rack Cards

    Looking to ape the fantastical look of its new animated movie "9," Focus Features is employing a new tactic: glow-in-the dark newspaper rack cards ... Read the whole story

  • How Best Buy's WOLF Packs Harness Female Insights

    Marketing Daily catches up with Liz Haesler, Best Buy's VP of Home Life and Trend, to explain exactly how the consumer-electronics giant is wooing ... Read the whole story

  • Vitaminwater Enlists Fans In Creating New Flavor

    This is mostly a digital word-of-mouth program, via New York-based 360i, which taps into existing Facebook fans, says Glaceau's Eric Berniker. "But, we will ... Read the whole story

  • 5 Spots Show Off First Hybrid-Only Lexus

    The car's radar pings are visible as circles emanating in concentric rings; infrared becomes visible and the car becomes transparent to show electric circuitry. ... Read the whole story