Marketing Daily
Friday, September 11, 2009
  • Wal-Mart CEO: 'Purchase Deferral Is The New Normal'

    About the fast-approaching holiday season, Mike Duke says this will be "a late Christmas. There will be deferred spending. The customer will use every ... Read the whole story

  • Who's Buying Disposable Cups?

    Top 10 DMAs in which live adults who used disposable cups in the last six months: 1 New York 2 Philadelphia 3 Harrisburg/ Lancaster/ ... Read the whole story

  • Beware Rising Differences In Outlook

    In times of economic stress, fundamental differences among Millennials, Gen X and Baby Boomers -- long ameliorated or held dormant by common expectations of ... Read the whole story

  • 'Go Biz': Visa Targets Small Biz Owners

    The digitally centered campaign focuses on how Visa Business helps small business owners manage their finances better than using checks. The campaign includes five ... Read the whole story

  • Mobile Offers: Impulse Buys Work Best

    According to Compete's quarterly "Smartphone Intelligence" survey, nearly one-third of all smartphone owners are comfortable or very comfortable receiving targeted marketing on their device. ... Read the whole story

  • American Eagle Launches Mobile Division

    While retailers have been slow to build m-commerce programs, it makes sense for those who serve teens. An estimated 71% of teens now own ... Read the whole story

  • Pernod To Hike Ad Spend For Key Brands

    For its Jameson Irish Whiskey, the company will launch its first U.S. TV spot, via TBWA in October. "We are doubling the ad budget," ... Read the whole story

  • 'Beauty Foods' Growth Rate Pretty Impressive

    According to data from Mintel's Global New Products Database, the number of such products launched globally jumped by 306% between 2005 and 2008, from ... Read the whole story