The key for marketers looking to exploit the mobile Internet space, says Chitika's Daniel Ruby, will be timing. "Going forward, you have to have … Read the whole story
Top 10 DMAs in which adults reside who used soy sauce in the last six months: 1 Seattle/ Tacoma 2 San Diego, Calif. 3 … Read the whole story
It's time for us to gain more respect in what we do, by communicating exactly what it is that we do. Read the whole story
The $15 million campaign, being aired on ESPN, Comedy Central and other cable channels, is the latest aggressive marketing volley from Proximo Spirits, Inc. … Read the whole story
American Express is offering cardmembers exclusive experiences during New York's Fashion Week, including an exclusive showing by designer Phillip Lim on Sept. 17. The … Read the whole story
A spokesperson for The Home Depot says this is the first time the company has partnered with Martha Stewart, and that, while it is … Read the whole story
For marketers, following your nose during recessions isn't easy. Sure, there are all kinds of action in the celebrity-scent business, with Beyonce Knowles and … Read the whole story
An inaugural study by the Association of National Advertisers (ANA) suggests that a successful marriage between marketer and agency has at least one thing … Read the whole story