Marketing Daily
Thursday, September 24, 2009
  • Prognosticators See 6 More Weeks Of New Media

    Mark Cuban argued that the assertion that new media means smaller, more portable screens is a fallacy. "For me, the Internet is becoming stale. ... Read the whole story

  • Who's Buying Beer At Stadiums?

    Top 10 DMAs in which reside adults who purchased beer at a stadium or arena in the past month: 1 St. Louis 2 Phoenix ... Read the whole story

  • Just 1 In 3 Brands Has Effective Mobile Site

    What does it say to the consumer when companies like Apple and Nokia don't direct users to an optimized mobile experience? Read the whole story

  • Altoids, Fox Partner On Online And Mobile Series

    Making the series available to fans "on the go" via mobile phone (depending on their specific device and wireless capabilities), as well as on ... Read the whole story

  • Toyota Ads Leverage Its Rep For Reliability

    Mark Turner, chief strategy officer for Saatchi & Saatchi, Los Angeles, tells Marketing Daily that the campaign is meant to be empathetic. "Over the ... Read the whole story

  • Forecast: Flat, But Consumers Sick Of Saying No

    Consumer spending in the coming holiday season is likely to be flat compared to last year, predicts Retail Forward. But there's evidence that people ... Read the whole story

  • Visa Launches Educational Video Game

    Jason Alderman, director, financial education at Visa, says the company is buying some online ads to reach teachers or parents who might be searching ... Read the whole story

  • Change Afoot At Beam Global

    Kevin George will become CMO on Sept. 28, joining Beam after 13 years with Unilever and prior to that, seven years with Seagram Americas. ... Read the whole story

  • Virgin, CW's 'Fly Girls' Take Off

    Although the Virgin America brand is dominant and visible in the series, a spokeswoman for the airline says: "This is not a branded entertainment ... Read the whole story