PACKAGED GOODS
by Karl Greenberg
Jason Dial -- former director of global sports marketing for P&G;, who left the company a month ago -- told Marketing Daily that, paradoxically, … Read the whole story
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Top 10 DMAs in which reside adults who bought furniture as a result of mail advertising: 1 New Orleans 2 El Paso, Texas 3 … Read the whole story
COMMENTARY
by Jim Sterne
A funny thing happened on the way to the CMO's office. Read the whole story
RESEARCH
by Karlene Lukovitz
Potato chip sales have leaped by 22% since the economy started to go south, according to market research firm Mintel, which compared 2007 market … Read the whole story
FOOD
by Aaron Baar
The company's True North snack brand has signed on as the exclusive sponsor of the magazine's "Make It Matter" Day, a national volunteer day … Read the whole story
SPORTS
by Karl Greenberg
ROI was the theme of the Sports Sponsorship Symposium on Wednesday in New York. The opening panel on recalibration of sports sponsorships and event … Read the whole story
TRENDS
by Tanya Gazdik
Marketers who incorporate data and careful planning into all holiday initiatives will help ensure strong sales and lasting customer engagement, says Matt Seeley, president … Read the whole story
RETAIL
by Sarah Mahoney
"The low awareness of these initiatives raises huge questions," says Grail Research's Silvia Springolo, "because companies are spending so much money on them. And … Read the whole story
BEVERAGES
by Fern Siegel
As the series' presenter, Stella Artois will be integrated throughout Sundance's marketing efforts. The Belgian lager will be featured in custom show opens and … Read the whole story