June 3 - 6, 2024
Thursday, October 1, 2009
PACKAGED GOODSJason Dial -- former director of global sports marketing for P&G;, who left the company a month ago -- told Marketing Daily that, paradoxically, … Read the whole story
Top 10 DMAs in which reside adults who bought furniture as a result of mail advertising: 1 New Orleans 2 El Paso, Texas 3 … Read the whole story
- COMMENTARY
A funny thing happened on the way to the CMO's office. Read the whole story
RESEARCHPotato chip sales have leaped by 22% since the economy started to go south, according to market research firm Mintel, which compared 2007 market … Read the whole story
FOODThe company's True North snack brand has signed on as the exclusive sponsor of the magazine's "Make It Matter" Day, a national volunteer day … Read the whole story
SPORTSROI was the theme of the Sports Sponsorship Symposium on Wednesday in New York. The opening panel on recalibration of sports sponsorships and event … Read the whole story
TRENDSMarketers who incorporate data and careful planning into all holiday initiatives will help ensure strong sales and lasting customer engagement, says Matt Seeley, president … Read the whole story
- RETAIL
"The low awareness of these initiatives raises huge questions," says Grail Research's Silvia Springolo, "because companies are spending so much money on them. And … Read the whole story
BEVERAGESAs the series' presenter, Stella Artois will be integrated throughout Sundance's marketing efforts. The Belgian lager will be featured in custom show opens and … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Leonard Brody - Caravan, Executive Director, Co-Founder
Robyn DeFina - Sweet Loren’s, SVP of Marketing
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