MediaPost Publications - Marketing Daily 10/09/2009

RETAIL
7-Eleven Game: Wake Up With A 'Hot Brazilian'
by Tanya Gazdik
"7-Eleven wants to promote our great-tasting Brazilian Bold to a younger generation of coffee drinkers," Stephanie Hoppe tells Marketing Daily. "We know they like … Read the whole story
Who's Eating Organic Food?
by
Top 10 DMAs in which adults reside who live in a household that used organic food in the past month: 1 San Francisco/ Oakland/ … Read the whole story

COMMENTARY
The Loss Of Words: Incivility Rising
by Bob Deutsch
TV, email and eBusiness have given us a lot, but they engender a context that bleeds us of the normal interplay and untidy elegance … Read the whole story
AUTOMOTIVE
Honda Launches New Docu-Series On Twitter
by Karl Greenberg
"We have had a lot of feedback on the films on Twitter, so we decided to launch there exclusively," says Barbara Ponce. The purpose … Read the whole story
ELECTRONICS
Smartphone Satisfaction Hurts Older Models
by Aaron Baar
"It's kind of buyer's envy," Kirk Parsons, senior director of wireless services at J.D. Power, tells Marketing Daily. "More often than not, these buyers … Read the whole story
BEVERAGES
PepsiCo Profits Up Despite U.S. Beverage Challenges
by Karlene Lukovitz
Volume for energy drinks as a whole was also up by double digits, but the Gatorade brand -- which has recently revived its partnership … Read the whole story
AUTOMOTIVE
NASCAR, Action Movies Drive Brand Chatter
by Karl Greenberg
Michael Cooperman, senior director, consumer marketing and product development at J.D. Power, says NASCAR and the movies help domestics more than imports. "Chevy, Dodge, … Read the whole story
RETAIL
September Surprise: BTS Drives Small Gains
by Sarah Mahoney
The best performances continued to come from those chains that stress value: TJX, owner of TJ Maxx and Marshalls, saw its sales jump 7%, … Read the whole story