Marketing Daily
Monday, October 19, 2009
  • American Sponsors TV Series With Defunct 'Gourmet'

    American's deal includes 30-second brand spots at the opening and close of each episode and feature-style ad pages in the October issue of Gourmet, ... Read the whole story

  • Who's Buying Children's Clothing?

    Top 10 DMAs in which reside adults who spent more than $100 on children's clothing in the last year: 1 Des Moines/ Ames, Iowa ... Read the whole story

  • Great Expectations

    Why it's so important to spell out your expectations before you start working with a new client. Read the whole story

  • Ethnic Foods To Grow 20% By 2014

    Population growth has driven steady growth for ethnic foods since 2004, the global research supplier reports. More than 1 million foreigners have become permanent ... Read the whole story

  • State Farm, Steve Harvey In Digital Shorts

    State Farm and SandersWingo gave Harvey general topics and let him go from there, per a company spokesperson, who says the point was not ... Read the whole story

  • Not Many Beating A Path To Green Cell Phones

    Many consumers will rely on watchdogs to ensure the companies are living up to their claims. "The message to the consumer is going to ... Read the whole story

  • Suzuki Faces Uphill Battle With Kizashi

    In a Q&A, Gene Brown, VP of marketing, lays out the marketing plan: "We will have to be geographically focused. Rather than having major ... Read the whole story

  • Private Label Candy Loses Share At Halloween

    One reason is that private label candy has not been able to overcome the candy brands' huge marketing investments in brand-building. Consumers who don't ... Read the whole story

  • Survey: 42% Of Marketers To Increase DOV Spend

    Some 42% of agency and brand marketers plan to increase their spending on digital out-of-home video advertising, according to Adcentricity. If their predictions hold ... Read the whole story