by Karl Greenberg
Luxury auto brand Infiniti is launching a new marketing campaign that celebrates the brand's 20th anniversary in the U.S., while offering leasing and financing … Read the whole story
COMMENTARY
by Aronté Bennett
It is well-documented that products with a CSR-association are extremely popular; consumers will even pay a premium for them. Marketers must keep the charitable … Read the whole story
by Tanya Gazdik
Although the U.S. market is mature and relatively saturated, co-branded and affinity credit card issuers are finding untapped segments to fuel growth. Read the whole story
by Karl Greenberg
Nike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and … Read the whole story
FOOD
by Karlene Lukovitz
Land O'Lakes has launched a multilevel -- local, national and global -- initiative, "Feeding Our Communities," to help alleviate hunger. Read the whole story
by Karlene Lukovitz
Good Earth will donate half of its after-tax profits from sales of its specialty teas and organic coffees between Oct. 25 and Feb. 28, … Read the whole story
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by Aaron Baar
Many marketers think they're visionaries, but in reality most of them are something less than that, according to a new study by the Association … Read the whole story
by Sarah Mahoney
This Thanksgiving, it looks like many consumers will come to the table grateful for food bargains, as marketers turn the spotlight on cheap eats. … Read the whole story