Marketing Daily
Friday, November 13, 2009
  • Del Monte's College Inn Gets Steamed Up

    The effect was designed to make the viewer have an almost visceral sense of the stock's "inviting, warm feeling and smell, and so make … Read the whole story

  • Who's Voting Locally?

    Top 10 DMAs in which reside adults who always vote in local elections: 1 Portland, Ore. 2 Honolulu, Hawaii 3 Toledo, Ohio 4 Lexington, … Read the whole story

  • Understand The True ROI Of Online Marketing

    How to address the over-attribution dilemma in digital media. Read the whole story

  • Wal-Mart Expects A Challenging Holiday

    The company says that while health and wellness Q3 sales were strong, with gains in the mid-single digits and grocery sales increased in the … Read the whole story

  • Remington Survey Finds That Hairy Is Scary

    Remington has created the Face of Success Challenge, an online game centered on creating a "look" or "style" with the help of grooming and … Read the whole story

  • Microsoft, ComScore Pair For Gaming Measure

    While the partnership may address the "desperate [need] for credibility" of in-game marketing, simply following consumer behavior is only half of the equation, says … Read the whole story

  • Younger Moms Blog About Jeep, Green Things

    "What we found was there's a large segment of moms talking about Jeep-branded strollers, toys, electrical, miniature Jeeps kids can ride, things like that," … Read the whole story

  • Q&A: Toyota's Bob Zeinstra Looks At Job Ahead

    Among his biggest challenges, he says, "You can spend money on product-specific messaging, or on brand building. I think understanding how to effectively do … Read the whole story

  • Study: 'Tis The Season To Be Social -- And Mobile

    The survey, part of Deloitte's 24th Annual Holiday Survey, a poll of more than 10,000 adults in the U.S, says that of the nearly … Read the whole story