The effect was designed to make the viewer have an almost visceral sense of the stock's "inviting, warm feeling and smell, and so make … Read the whole story

The company says that while health and wellness Q3 sales were strong, with gains in the mid-single digits and grocery sales increased in the … Read the whole story

Remington has created the Face of Success Challenge, an online game centered on creating a "look" or "style" with the help of grooming and … Read the whole story

While the partnership may address the "desperate [need] for credibility" of in-game marketing, simply following consumer behavior is only half of the equation, says … Read the whole story

"What we found was there's a large segment of moms talking about Jeep-branded strollers, toys, electrical, miniature Jeeps kids can ride, things like that," … Read the whole story

Among his biggest challenges, he says, "You can spend money on product-specific messaging, or on brand building. I think understanding how to effectively do … Read the whole story

The survey, part of Deloitte's 24th Annual Holiday Survey, a poll of more than 10,000 adults in the U.S, says that of the nearly … Read the whole story