Marketing Daily
Monday, November 16, 2009
  • Hyundai To Air Five Spots On Super Bowl

    The Fountain Valley, Calif. marketing arm of the Korean automaker is preparing its biggest campaign ever in the U.S. for the redesigned Sonata mid-sized … Read the whole story

  • Who's Buying Organic Food?

    Top 10 DMAs in which reside adults who used organic food in the past month: 1 San Francisco/ Oakland/ San Jose 2 Seattle/ Tacoma … Read the whole story

  • Broadcast Radio Remains Dominant

    The study arrives at a critical juncture for the advertising community. Many have been clamoring for research to clarify the impact digital audio alternatives … Read the whole story

  • Biggest Supply Chain Savings Go Unaddressed

    Nearly half the respondents to a CMO Council survey said that they are continuously improving supplier management, but just 13% described their marketing supplier … Read the whole story

  • Holiday Gifts Likely To Be For Home Use

    According to research by the International Council of Shopping Centers and Goldman Sachs, clothing, toys and games continue to lead the pack as the … Read the whole story

  • NPD: Microwave Use Up, Cooking Down

    According to NPD's food industry market research, Americans used their microwave ovens more last year, but actually used their stovetops less. About 20% of … Read the whole story

  • Credit Card Woes Could Be Trouble For Retail

    "Whenever you have a situation where less than a quarter, at best, of customers feel secure, and the rest are either in the process … Read the whole story

  • New Congressional Bill: Smackdown On Kids' TV Ads

    A leading ad industry trade group is dyspeptic over a congressional bill that could sharply curtail advertising on kids' programming. Looking to lessen childhood … Read the whole story