MediaPost Publications - Marketing Daily 11/16/2009

AUTOMOTIVE
Hyundai To Air Five Spots On Super Bowl
by Karl Greenberg
The Fountain Valley, Calif. marketing arm of the Korean automaker is preparing its biggest campaign ever in the U.S. for the redesigned Sonata mid-sized … Read the whole story
Who's Buying Organic Food?
by
Top 10 DMAs in which reside adults who used organic food in the past month: 1 San Francisco/ Oakland/ San Jose 2 Seattle/ Tacoma … Read the whole story

COMMENTARY
Broadcast Radio Remains Dominant
by Bob McCurdy
The study arrives at a critical juncture for the advertising community. Many have been clamoring for research to clarify the impact digital audio alternatives … Read the whole story
RESEARCH
Biggest Supply Chain Savings Go Unaddressed
by Karlene Lukovitz
Nearly half the respondents to a CMO Council survey said that they are continuously improving supplier management, but just 13% described their marketing supplier … Read the whole story
RETAIL
Holiday Gifts Likely To Be For Home Use
by Aaron Baar
According to research by the International Council of Shopping Centers and Goldman Sachs, clothing, toys and games continue to lead the pack as the … Read the whole story
RESEARCH
NPD: Microwave Use Up, Cooking Down
by Karlene Lukovitz
According to NPD's food industry market research, Americans used their microwave ovens more last year, but actually used their stovetops less. About 20% of … Read the whole story
FINANCIAL SERVICES
Credit Card Woes Could Be Trouble For Retail
by Tanya Gazdik
"Whenever you have a situation where less than a quarter, at best, of customers feel secure, and the rest are either in the process … Read the whole story
REGULATION
New Congressional Bill: Smackdown On Kids' TV Ads
by David Goetzl
A leading ad industry trade group is dyspeptic over a congressional bill that could sharply curtail advertising on kids' programming. Looking to lessen childhood … Read the whole story