Marketing Daily
Monday, November 23, 2009
  • Verizon, AT&T Feud Is Good For Business

    According to YouGovPolimetrix's BrandIndex, buzz for both companies has increased in the two weeks between Nov. 2 and Nov. 19. At the beginning of … Read the whole story

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  • A Digital Heptathlon Of Ideas For 2010

    You will need steadfast agility just to stay in the game, much less to hit the finish line ahead of the competition. Here are … Read the whole story

  • BCG: Blue Chips Drop Market Research Ball

    "Throwing a lot of money at a small research team leads to hopping from study to study and inability for the organization to absorb … Read the whole story

  • Study: Credit Card Mailings On The Rise

    "With recent green shoots of economic recovery, card issuers feel more confident about the future," says Mintel Comperemedia's Andrew Davidson. "I anticipate that this … Read the whole story

  • Post-Recession: Enjoyment Drives Behavior

    "People can be from exactly the same demographic group, yet have very different feelings and plans. Some -- about 20% -- have really enjoyed … Read the whole story

  • Mazda Plans To 'Zoom-Zoom' Past Electrics

    One strategy will involve focusing on solving gasoline-engines' weak points, such as low-RPM driving, where a car starts at zero to develop initial momentum. … Read the whole story

  • Reliability As Value Isn't What It Used To Be

    Auto industry observers have predicted for years that, as automakers get closer and closer to each other in terms of vehicle quality and durability, … Read the whole story