Marketing Daily
Wednesday, December 16, 2009
  • Government Group Proposes New Kids' Nutrition Regs

    The IWG is requesting input on possible/likely marketplace impacts, including what percentage of foods currently marketed to children would be eliminated under these guidelines; … Read the whole story

  • CPG Brands: Time To Strike Back

    Well-managed retailer brands have the power to become as important as national brands. So what's a national brand to do? Strike back, of course. Read the whole story

  • With Electronics A Bright Spot, Best Buy Shines

    The new survey, from America's Research Group and UBS, reports that a sudden stampede toward flat-panel TV sets may buoy overall holiday results. As … Read the whole story

  • Accenture Fails To Be A Tiger

    After six years of riding on the coattails of the world's greatest golfer and two weeks of controversy, Accenture summarily dumps the man who … Read the whole story

  • Globetrotters, HoJo Hotel Dangle A Happy $15K

    To enter the challenge, people have to submit a video clip or an essay that illustrates how their ideas spread happiness by March 15. … Read the whole story

  • SunTrust Launches 'Swap a Solid' Facebook App

    At facebook.com/LiveSolid, users are invited to either submit a "Swap a Solid" request or view Solid requests to see the swaps their Facebook friends … Read the whole story

  • Text Answer Firm, Warner Bros. In Promo Deal

    Text answer company kgb542542 has entered into a cross-marketing deal with the upcoming Warner Brothers release, "Sherlock Holmes." The multiplatform program will include television … Read the whole story

  • Study: Car Buyers Watching For Brand Stability

    Half of Pontiac avoiders mention it, followed by Chrysler and Saturn, 40% of whose avoiders mention the health of the company. Next are Chrysler, … Read the whole story