AUTOMOTIVE
by Karl Greenberg
Ford's involvement with the show parallels Ford's use of social media to promote the car. The company has been running its "Fiesta Movement" program … Read the whole story
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COMMENTARY
by Mike Sprouse
Every company has enough time and resources to create rich, compelling media content that shapes the dialogue within its own industry. Read the whole story
RETAIL
by Sarah Mahoney
In a conference call, President/CEO Greg Wasson says the success of Walgreens' flu shot campaign proves that "consumers across the country value the services … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In a Q&A; format, Scion's lifestyle, events and promotions manager Jeri Yoshizu tells Marketing Daily how the company is using the Web and dozens … Read the whole story
RETAIL
by Karlene Lukovitz
In the commercial, the machine's most compelling differentiator -- its coffeehouse-level power (15 bars of pressure, versus the three bars maximum offered by most … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
"We have not yet officially announced our media mix, but will be concentrating on PR, events, sponsorships, seeding and traditional media buys," says Alliance … Read the whole story
SPORTS
by Aaron Baar
The television commercial, which has been airing on hockey-centric programming and seeded on hockey blogs since early November, features a lonely Carl changing a … Read the whole story