TRENDS
by Sarah Mahoney
Experts expect to see more marketers work the "Random Acts" thinking into their cause-related efforts. "It's a natural extension of the trend we've seen … Read the whole story
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Top 10 DMAs in which reside adults who visited eBay in the past month: 1 Lexington, Ky. 2 Charleston/Huntington, W.Va. 3 Spokane, Wash. 4 … Read the whole story
COMMENTARY
by Greg Banks
The concepts and measurement tools are now firmly in place for the CMO and CFO to work together as one, in driving corporate profit … Read the whole story
TELECOM
by Aaron Baar
According to comScore, 17% of consumers who said they were in the market for a smartphone said they were considering purchasing an Android-powered device … Read the whole story
RETAIL
by Sarah Mahoney
Penney says it will open its doors at 5 a.m. on Dec. 26 -- the earliest in its history -- offering more than 100 … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"Home claims are typically far more complex than auto claims, and homeowners insurance claimants tend to have less knowledge of the specifics of their … Read the whole story
RETAIL
by Karl Greenberg
"Sears Virtual Gifts," running through Dec. 28, lets people send holiday gifts through an application on Facebook. When one sends a Sears Virtual Gift, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Family chain concepts have tended to become "tired" over the years, few of the 18- to-34-year-olds who are the heaviest patronizers of restaurants choose … Read the whole story