Marketing Daily
Wednesday, December 23, 2009
  • Yahoo Is Latest Brand To Join Random Acts

    Experts expect to see more marketers work the "Random Acts" thinking into their cause-related efforts. "It's a natural extension of the trend we've seen ... Read the whole story

  • Who Visits EBay?

    Top 10 DMAs in which reside adults who visited eBay in the past month: 1 Lexington, Ky. 2 Charleston/Huntington, W.Va. 3 Spokane, Wash. 4 ... Read the whole story

  • Financial Marketing Is Accelerating

    The concepts and measurement tools are now firmly in place for the CMO and CFO to work together as one, in driving corporate profit ... Read the whole story

  • Verizon Ads Boost Android Phone Awareness

    According to comScore, 17% of consumers who said they were in the market for a smartphone said they were considering purchasing an Android-powered device ... Read the whole story

  • JCPenney, Best Buy Ready Post-Holiday Sales

    Penney says it will open its doors at 5 a.m. on Dec. 26 -- the earliest in its history -- offering more than 100 ... Read the whole story

  • People Happier With Auto Vs. Homeowners Claims

    "Home claims are typically far more complex than auto claims, and homeowners insurance claimants tend to have less knowledge of the specifics of their ... Read the whole story

  • Sears, Kmart Going Down To Wire, And Beyond

    "Sears Virtual Gifts," running through Dec. 28, lets people send holiday gifts through an application on Facebook. When one sends a Sears Virtual Gift, ... Read the whole story

  • Denny's CMO Shift Spotlights Family Format Challenges

    Family chain concepts have tended to become "tired" over the years, few of the 18- to-34-year-olds who are the heaviest patronizers of restaurants choose ... Read the whole story