MediaPost Publications - Marketing Daily 12/28/2009

BEVERAGES
Eight O'Clock Offers Facebook 'How To' Video
by Karlene Lukovitz
"We believe that 'connecting over Facebook' is similar to 'connecting over coffee'," says Alisa Jacoby, senior brand manager, Eight O'Clock Coffee Company. "Coffee and … Read the whole story
Who Owns A Vacation Home?
by
Top 10 DMAs in which reside adults who own a vacation/weekend home: 1 Portland/ Auburn, Maine 2 West Palm Beach/ Ft. Pierce, Fla. 3 … Read the whole story

TELECOM
Most Seek Incentive To Recycle Cell Phones
by Aaron Baar
"Virtue is not seen as its own reward in this case," ABI's Mike Morgan says. "Operators wishing to present a 'green' public face -- … Read the whole story
AUTOMOTIVE
Automakers Look Back On Wreckage Of '09
by Karl Greenberg
When 2009 ends next week, automakers will look back at a loss of at least 6 million units of sales volume versus the mid-2000's, … Read the whole story
ELECTRONICS
Warranties Wanted More For Pleasure Items
by Aaron Baar
The study, which used field data from retail environments, also found that retailers often lure consumers to buy the warranties by offering promotions such … Read the whole story