TELECOM
by Aaron Baar
Famed electric guitar maker Fender is partnering with T-Mobile and HTC to market a new Fender co-branded myTouch 3G wireless handset. The new phone, … Read the whole story
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Top 10 DMAs in which reside adults who usually see a movie during opening weekend, in the past year: 1 Harlingen/ Weslaco/ Brownsville/ McAllen, … Read the whole story
CAUSE-RELATED
by Karl Greenberg
The queue of marketers pitching in money and products to help out in Haiti is getting a lot longer. And some companies that pitched … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The series is set at a Del Taco "just up the street" and hosted by an actor playing a Del Taco employee named Wes. … Read the whole story
RETAIL
by Sarah Mahoney
"With an eye on managing inventory and maintaining lower price points, retailers did a tremendous job of planning for the holiday season," NRF Chief … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
"When people understand how long we've been at this, and that it's everything we do, not just select products, there's a lot of trust … Read the whole story
REGULATION
by Karl Greenberg
Among the areas Gordon said the commission will revisit are advertising to kids, health claims for food and supplements, and privacy issues. And changes … Read the whole story
BEVERAGES
by Wayne Friedman
Coca-Cola gets some big-star media value for its on-air, branded content on "American Idol" -- a sparkling $12 million just from the show's initial … Read the whole story