MediaPost Publications - Marketing Daily 01/19/2010

AUTOMOTIVE
Smart Car Offering National Lease Program
by Karl Greenberg
A spokesperson says that Smart is looking at national marketing programs to tout the leasing deal. "We have done a little national advertising in … Read the whole story
Who's Drinking Diet Soda?
by
Top 10 DMAs in which reside adults who drank diet soda in the past week: 1 Des Moines/ Ames, Iowa 2 Green Bay/ Appleton, … Read the whole story

COMMENTARY
Online Marketing Trends For 2010
by Blaine Mathieu
The adoption of new online marketing techniques will be paramount to keeping a competitive edge and ensuring ROI. Read the whole story
HOSPITALITY
Starwood, AmEx Extend Relationship To Canada
by Tanya Gazdik
The two companies will launch the Starwood Preferred Guest Credit Card from American Express and the Starwood Preferred Guest Business Card from American Express, … Read the whole story
ELECTRONICS
Pioneer Strategy Fits Audio Product To Buyer
by Aaron Baar
Pioneer Electronics is looking to take some of the guesswork out of its products with a new marketing strategy that breaks the company's in-vehicle … Read the whole story
RESTAURANTS
Consumers Expand Definition Of 'Fast Food'
by Karlene Lukovitz
According to a new report on fast food trends from food service consultancy Technomic, Inc., 41% of 2,000 people interviewed in November said that … Read the whole story
RETAIL
Footwear Trumps Working Women's Accessories
by Karl Greenberg
A just-released survey found that shoes and dress boots trump other accessories women favor to define a look. Jewelry is the working woman's second-most-popular … Read the whole story