Marketing Daily
Monday, January 25, 2010
  • Shazam To 'Tag' Dockers' Super Bowl Ad

    Dockers by Levi Strauss & Co. has teamed with mobile App Shazam to "tag" its upcoming Super Bowl ad. Viewers who tag the ad … Read the whole story

  • Who's Dining Out?

    Top 10 DMAs in which reside adults who eat at a sit-down restaurant five or more times a month: 1 Cincinnati, Ohio 2 Greensboro/ … Read the whole story

  • January Sales Forecasted To Be Frozen Over

    "January is typically a weak selling month, but this month is particularly impacted by December's strong close and extra selling weekend," said Jeff Schuster, … Read the whole story

  • EA To Tout 'Mass Effect' In 2-Minute Ad Pod

    EA's BioWare division has bought out an entire commercial pod in Sunday's NFC Championship game on Fox to run a full two-minute trailer touting … Read the whole story

  • Disconnects Hamper Loyalty Program Effectiveness

    Loyalty programs represent a large and growing portion of marketing budgets. But according to a new report from the CMO Council, relatively few companies … Read the whole story

  • Motorbike Makers Target Younger Buyers

    Said one industry observer at the New York stop of the 29th annual show, "Like everyone else, these guys have to pray for recovery … Read the whole story

  • Rubbermaid Taps Customers For Feedback

    Rubbermaid is using customer product reviews to improve and develop new products. The Atlanta-based company shares review content weekly across all brand managers to … Read the whole story