Dockers by Levi Strauss & Co. has teamed with mobile App Shazam to "tag" its upcoming Super Bowl ad. Viewers who tag the ad … Read the whole story

"January is typically a weak selling month, but this month is particularly impacted by December's strong close and extra selling weekend," said Jeff Schuster, … Read the whole story

EA's BioWare division has bought out an entire commercial pod in Sunday's NFC Championship game on Fox to run a full two-minute trailer touting … Read the whole story

Loyalty programs represent a large and growing portion of marketing budgets. But according to a new report from the CMO Council, relatively few companies … Read the whole story

Said one industry observer at the New York stop of the 29th annual show, "Like everyone else, these guys have to pray for recovery … Read the whole story

Rubbermaid is using customer product reviews to improve and develop new products. The Atlanta-based company shares review content weekly across all brand managers to … Read the whole story