Marketing Daily
Monday, February 1, 2010
  • Callaway To Sponsor Super Bowl Pre-Game Show

    While the Super Bowl -- watched by 80% of U.S. golfers -- is always a good fit with the golf industry because of seasonality, … Read the whole story

  • Countdown To The Super Bowl

    Will ManCrunch's man-to-man contact get Super Bowl approval? Answer: No. Watch the rejected ad in today's Super Bowl edition of Out to Launch! Read the whole story

  • 5 Feisty Guerrilla Marketing Ideas For '0h 10'

    1. More DO, Less SAY Read the whole story

  • FTC's Focus Re Privacy Issues Emerging

    Remarks and discussions at the FTC's Jan. 28 roundtable appeared to confirm that the current commission is seeking a more "holistic" privacy framework that … Read the whole story

  • Jeep Launches Ads During Winter X Games

    Jeep's Kim Adams House, head of jeep brand advertising and communications, says the ads will run in rotation extending beyond Winter X. "And the … Read the whole story

  • Survey: By 2012, 3/4 Of U.S. Will Have HDTV

    Nearly two-thirds of all Americans have a high-definition television in their home, and another 12% intend to buy one within the next two years, … Read the whole story

  • Toyota's Loss Of Rep Is Stuck In 'Drive'

    Research suggests American consumers are starting to doubt that Toyota's quality is as bullet-proof as it used to be. According to marketing firm BrandIndex's … Read the whole story

  • Study Finds Convenience Key For Young Diners

    While value remains critical, "Young adults and young families, especially, are pressed for time, making restaurants an easy and often necessary solution for meals," … Read the whole story