Marketing Daily
Thursday, February 4, 2010
  • BEVERAGES
    New Belgium Brewing Gets 'Hopped Up'
    by Karlene Lukovitz

    "Our brands are obviously among our strongest assets, so we support them with significant marketing resources" while hewing to the brewer's hip, offbeat identity, … Read the whole story

  • Countdown To The Super Bowl
    by

    Add a "Little Kiss" to your life. Find out more in today's Super Bowl edition of Out to Launch! Read the whole story

  • COMMENTARY
    The New Normal: It's About Value And Values
    by Carl Anderson

    There nothing like a recession to make marketers re-evaluate their business and their communications. Read the whole story

  • RETAIL
    Polo Ready To Take Victory Laps In Vancouver
    by Sarah Mahoney

    In part, said President/CEO Roger Farah, the strong results are due to the company's ongoing investment in advertising, marketing, and public relations, adding that … Read the whole story

  • COMMENTARY
    Building Online Communities For Insight, Advocacy
    by Aliza Freud, Columnist

    At their best, online communities accelerate and deepen our social proclivities. But building a vibrant community is hard. Read the whole story

  • AUTOMOTIVE
    Toys Do Talking In Kia's First Bowl Spot
    by Karl Greenberg

    The ad, reaching for young parents who probably aren't quite ready to give up the raiment of youth for a minivan, has backseat passengers … Read the whole story

  • Verizon Embarks On Interactive TV For Olympics
    by David Goetzl

    Verizon will offer real-time news and information in an interactive television venture during the coming Winter Olympics. Its FiOS service will allow subscribers to … Read the whole story

  • AUTOMOTIVE
    Audi Back In Bowl, This Time With Laughs
    by Karl Greenberg

    Audi is using its media buy in the fourth quarter to run an ad that introduces a fictive Green Police who have little patience … Read the whole story