Marketing Daily
Thursday, February 4, 2010
  • New Belgium Brewing Gets 'Hopped Up'

    "Our brands are obviously among our strongest assets, so we support them with significant marketing resources" while hewing to the brewer's hip, offbeat identity, ... Read the whole story

  • Countdown To The Super Bowl

    Add a "Little Kiss" to your life. Find out more in today's Super Bowl edition of Out to Launch! Read the whole story

  • The New Normal: It's About Value And Values

    There nothing like a recession to make marketers re-evaluate their business and their communications. Read the whole story

  • Polo Ready To Take Victory Laps In Vancouver

    In part, said President/CEO Roger Farah, the strong results are due to the company's ongoing investment in advertising, marketing, and public relations, adding that ... Read the whole story

  • Building Online Communities For Insight, Advocacy

    At their best, online communities accelerate and deepen our social proclivities. But building a vibrant community is hard. Read the whole story

  • Toys Do Talking In Kia's First Bowl Spot

    The ad, reaching for young parents who probably aren't quite ready to give up the raiment of youth for a minivan, has backseat passengers ... Read the whole story

  • Verizon Embarks On Interactive TV For Olympics

    Verizon will offer real-time news and information in an interactive television venture during the coming Winter Olympics. Its FiOS service will allow subscribers to ... Read the whole story

  • Audi Back In Bowl, This Time With Laughs

    Audi is using its media buy in the fourth quarter to run an ad that introduces a fictive Green Police who have little patience ... Read the whole story