Marketing Daily
Friday, February 5, 2010
  • Kia's Marketing VP Dishes On Bowl Strategy

    "We want people to check out our ad, to build the momentum," says Michael Sprague. "When we were looking at our Super Bowl strategy, ... Read the whole story

  • Countdown To The Super Bowl

    That's what you get for waking up in Vegas. Find out what's happening in today's Super Bowl edition of Out to Launch. Read the whole story

  • It's Time Managers Free Creativity

    It can be argued that creative offerings are as incisive as brain surgery. When artfully done, they actually cure people of the status quo. Read the whole story

  • Juiced In January, Stores Raise Forecasts

    People are tiptoeing back into stores, giving January sales at some major retailers a better-than-expected jump. For Kohl's and Macy's, the results even promoted ... Read the whole story

  • EA Teams Up With Doritos For Bowl Promo

    Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with ... Read the whole story

  • InterContinental Jumps On Hilton's Loyalty Leap

    "When someone like Hilton raises the point price by 20% in one fell swoop, it's like raising the price of milk and bread in ... Read the whole story

  • Ritz TV Spot Gets Play During NYSE Tailgating Party

    Passersby will be able to view Ritz's recently launched TV spot, dubbed "Tailgate," on a jumbotron on nearby Broad Street. The spot features a ... Read the whole story

  • Nike's Jordan Debuts Air Jordan 2010

    The integrated marketing campaign focuses on Wade's Air Jordan 2010. The spot takes viewers to another world view of a basketball player's "nightmares" when ... Read the whole story

  • NPD: Restaurant Unit Counts Down Slightly

    Looking more closely at unit count trends, the fall '09 ReCount data confirm a slowdown in chain expansion, as well as the economy weeding ... Read the whole story

  • Penney To Unveil Cindy Crawford Jewelry Line

    While a company spokesperson declined to give details of how it will be marketed, the company says the new rollout follows strong consumer response ... Read the whole story