Marketing Daily
Monday, February 8, 2010
  • Saints Shine, Snickers Scores And Bud Disappoints

    Viewers loved watching old-timers Betty White and Abe Vigoda get tackled for Snickers, and its "You're Not You" spot scored the most votes in ... Read the whole story

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  • Real Brand Opportunities In A Virtual Economy

    Casual and social focused games are serious business for advertisers looking for opportunities to boost their bottom line. Read the whole story

  • Acura Gets Design-Conscious For ZDX

    Honda Motor's Acura division is running a national advertising campaign for its newest vehicle, a coupe concept called the ZDX. The campaign is a ... Read the whole story

  • Jones Supports Jobs For African Women

    The collaboration is being promoted online via "aggressive social media outreach" including Rachel Rachel Roy's Facebook fan page and Twitter, says Amy Rapawy, vice ... Read the whole story

  • Launches Mobile Shopping Application

    "Mobile is "huge for us and has been a focal point for the last two Super Bowl ads we have run," says a spokesperson, ... Read the whole story

  • EarthGrains 'Plots To Save The Earth'

    Sara Lee's EarthGrains brand is advertising for the first time in at least a decade in order to tell its story about using Eco-Grain, ... Read the whole story

  • Kraft, Animal Planet In Lunchables Promotion

    The promotion is timed with the introduction of a line extension for the brand. The company has launched two sub sandwich varieties and redesigned ... Read the whole story