Marketing Daily
Monday, February 8, 2010
  • Saints Shine, Snickers Scores And Bud Disappoints

    Viewers loved watching old-timers Betty White and Abe Vigoda get tackled for Snickers, and its "You're Not You" spot scored the most votes in … Read the whole story

  • Read the whole story

  • Real Brand Opportunities In A Virtual Economy

    Casual and social focused games are serious business for advertisers looking for opportunities to boost their bottom line. Read the whole story

  • Acura Gets Design-Conscious For ZDX

    Honda Motor's Acura division is running a national advertising campaign for its newest vehicle, a coupe concept called the ZDX. The campaign is a … Read the whole story

  • Jones Supports Jobs For African Women

    The collaboration is being promoted online via "aggressive social media outreach" including Rachel Rachel Roy's Facebook fan page and Twitter, says Amy Rapawy, vice … Read the whole story

  • Launches Mobile Shopping Application

    "Mobile is "huge for us and has been a focal point for the last two Super Bowl ads we have run," says a spokesperson, … Read the whole story

  • EarthGrains 'Plots To Save The Earth'

    Sara Lee's EarthGrains brand is advertising for the first time in at least a decade in order to tell its story about using Eco-Grain, … Read the whole story

  • Kraft, Animal Planet In Lunchables Promotion

    The promotion is timed with the introduction of a line extension for the brand. The company has launched two sub sandwich varieties and redesigned … Read the whole story