MediaPost Publications - Marketing Daily 02/12/2010

BEVERAGES
Sprite Launches First Integrated Global Campaign
by Karlene Lukovitz
The campaign, dubbed "The Spark" in reference to the brand's 2009-updated logo, features hip-hop musician Drake and includes multiple TV spots, online music remixing … Read the whole story
Who Takes Adult Ed?
by
Top 10 DMAs in which reside adults who took adult education courses in the last year: 1 Minneapolis/ St. Paul 2 Washington, D.C. (Hagerstown, … Read the whole story

COMMENTARY
Where Has All The Trust Gone?
by Len Stein
The public relations profession will have to take a stand with "we the people" and counsel their clients as to how to better align … Read the whole story
ENTERTAINMENT
Avid Gamers Easy Targets For Sports Sponsors
by Aaron Baar
According to the ESPN Sports Poll, conducted by TNS and Electronic Arts, more than a third of sports video game players say they spend … Read the whole story
PACKAGED GOODS
P&G Hits The Slopes With Corporate Campaign
by Karl Greenberg
Procter & Gamble is launching its first-ever corporate marketing campaign and single-largest integrated campaign to date around the Winter Olympics. Besides individual sponsorship programs … Read the whole story
RETAIL
Toy Fair: Barbie, Bigfoot, Beyblade Take Stage
by Sarah Mahoney
Launches are likely to include more toys in the building sets category, which NPD says jumped 23% in sales last year, and arts & … Read the whole story
FINANCIAL SERVICES
ING Promotes Prudent Planning In New Spot
by Tanya Gazdik
The spot debuts Feb. 12 during the opening ceremonies of the Winter Olympics and will run in conjunction with other spots in the campaign. … Read the whole story
AUTOMOTIVE
Suzuki Goes All Social After Chicago Unveil
by Karl Greenberg
Gene Brown, VP marketing, says Suzuki's decision to get more involved in online social media comes as those channels have "reached critical mass in … Read the whole story