FINANCIAL SERVICES
by Aaron Baar
"We know through research that the way consumers connect to the games is through the athletes and their stories," says Jennifer Bazante, head of … Read the whole story
COMMENTARY
by Steve Lundin
Why isn't Chicago's marketing community taking care of its home turf? Read the whole story
RESEARCH
by Karl Greenberg
By 2013, the purchase power of African-Americans will reach $1.2 trillion, meaning nine cents out of every dollar spent in the U.S. will come … Read the whole story
COMMENTARY
by Geoff De Weaver
The aim for a worldwide campaign is for a balance of global brand consistency and authenticity, e.g., values, etc., with local market relevance, flexibility … Read the whole story
FOOD
by Sarah Mahoney
"I see it as the rise of the social consumer," says Stacy Geagan Wagner, a spokesperson for TransFair USA, the nonprofit group that certifies … Read the whole story
BEVERAGES
by Karl Greenberg
The campaign, by Long Beach, Calif.-based Grupo Gallegos, touts the nutritional benefits of milk with three 30-second Spanish-language spots: "Dentist" (Dentista), "Hair" (Pelo) and … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In short, even before the recession, adults across age groups were making changes in how they addressed supper needs for their families and themselves. … Read the whole story