Gene Brown, VP marketing at American Suzuki, predicts the company will get on shopping lists with "a really integrated multi-media presence that is not … Read the whole story

"We're getting to the point where the efficiencies gained through a national message are better than those gained through spot advertising," Chris Schaper, senior … Read the whole story

"From a digital perspective, the difference between business-to-business and business-to-consumer is starting to vanish, and this supports the broader goals of the 'Healthymagination' effort, … Read the whole story

Jeremy Anwyl, CEO of Edmunds.com, says Hummer isn't like Oldsmobile, another GM brand that was shuttered, because buyers could easily find similar vehicles. He … Read the whole story