The automaker says that, as part of the program, it will create custom features to air during CBS sports broadcasts. The content wraps Infiniti … Read the whole story
Supplant the purchase funnel with the idea of The Yellow Brick Road. This will both re-humanize advertising and make it, again, a cultural act. Read the whole story
"3-D TV is going to drive interest and store traffic. And like HD, it's something you're going to need to see in person," says … Read the whole story
While the Plano, Tex.-based retailer has spent as much of the recession slashing prices as the next chain, it's also been trying to add … Read the whole story
As the first project in its new GeoBranding Center, the CMO Council (CMOC) is partnering with South Africa to measure the impacts of the … Read the whole story
American Express is expanding its Open Savings program via a new partnership with AirTran Airways. To kick off the relationship, the airline will offer … Read the whole story
Debbie Van Schalkwyk, Pennzoil's global brand manager, tells Marketing Daily that the tie-in with Ferrari makes sense given the targeting consumer: so-called "aspirational" audiences … Read the whole story