John Maloney, VP marketing communications for Volvo, tells Marketing Daily the company teased the effort with short videos this week and will follow with … Read the whole story
Caesar's assassination aside, the Ides of March typically heralded the coming of spring and a free parade for all Romans. Here is a parade … Read the whole story
Supplements shown by the tests to have polychlorinated biphenyl levels above the "safe harbor" consumption limits set by Proposition 65 include ones produced by … Read the whole story
All the new bodycare products -- which include shower gel, body scrub, body lotion, hand cream and lip balm -- are organic, and certified … Read the whole story
Virgin Mobile USA will promote the updated plans with a multifaceted marketing campaign that will include print, online and out-of-home advertising. The company will … Read the whole story
The campaign comprises TV, print, digital and grassroots efforts, with the message that Depend "lets me keep my condition invisible so I can stay … Read the whole story
The company attributes the economy-bucking performance to factors which ensure an even better performance in 2010 and 2011, says Don Montuori, publisher of Packaged … Read the whole story