AUTOMOTIVE
by Karl Greenberg
One of the programs leverages GM's presence at some 30 auto shows around the country, while the other is something completely new in the … Read the whole story
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Top 10 DMAs in which reside adults who painted/wallpapered their homes in the past year: 1 Buffalo, N.Y. 2 Grand Rapids/ Kalamazoo/ Battle Creek, … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
If you hire a celebrity to read copy, what do you get besides bragging rights, an autograph, and the chance to shake hands at … Read the whole story
ELECTRONICS
by Aaron Baar
The Web series is part of a larger marketing campaign designed to showcase the brand's new luxury appliances. By going with a branded entertainment … Read the whole story
RETAIL
by Sarah Mahoney
People are gearing up for St. Patrick's Day, and the good news is that they'll spend a little more as they flaunt their Irish … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Visa is launching its first-ever global Fédération Internationale de Football Association (International Federation of Association Football)-themed marketing campaign. Included are TV, print and out-of-home … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The company plans an integrated marketing program this spring comprising print and TV advertising, direct-to-consumer Web efforts, blogging outreach, sampling, magazine inserts, experiential marketing … Read the whole story
FOOD
by Karlene Lukovitz
The number one driver of growth within the retail distribution channel is Americans' interest in exploring the continually expanding varieties of international and domestic … Read the whole story