AUTOMOTIVE"This year, the fact that we are adding college basketball, NCAA, March Madness and Final Four tournaments gives us a mass-reach opportunity," says a … Read the whole story
Top 10 DMAs in which reside adults who attended a rock concert in the past year: 1 Las Vegas 2 Buffalo, N.Y. 3 Boston … Read the whole story
- COMMENTARY
While getting laid off isn't a boon for a career, it can be a positive experience. If you use the break for self-improvement instead … Read the whole story
RETAILOnline efforts include sponsored mobile apps. Diesel is participating in "editors closets" for Teen Vogue and Lucky, says Erin Smolinski, Diesel media director. In … Read the whole story
FOODThe home farming initiatives are being supported by PR, print ads, banner ads on gardening, women's general interest and other sites; messaging on the … Read the whole story
- RETAIL
While there are plenty of signs that the luxury market is bouncing back, the last two years have permanently altered America's relationship with the … Read the whole story
ENTERTAINMENTThe 16 museums will use their databases to promote the kiosks and their exhibits, Civic Entertainment Group's Seth Grossbard says. CEG is also working … Read the whole story
RESEARCHMarketing firm Frost & Sullivan analyzed queries made to ChaCha in the third quarter last year to discern which brands are hot and which … Read the whole story
