A TV, print and online campaign under the theme "The Video Store Just Moved In" showcases the ease with which digital cable customers can … Read the whole story

The "Back to Beautiful" collection launches with a national ad campaign featuring Christensen. The multifaceted advertising campaign, created by Kraft Works NYC, includes TV, … Read the whole story

For voters, there's no prize, just the fun of helping influence the "favorites" outcomes. For Burgerville, the promotion is not just fun and games, … Read the whole story

"It all boils down to strong creativity," Ann Green, senior vice president of marketing solutions for Millward Brown, tells Marketing Daily. "They're typically very … Read the whole story

For families that celebrate, food continues to be the major expense, with the average person spending $37.45, followed by clothing ($19.03), and flowers ($7.84). … Read the whole story

"With the decentralization of information, having a Britney Spears commercial isn't important anymore because you can get information on her 24/7," Andrew Katz told … Read the whole story