Marketing Daily
Thursday, March 18, 2010
  • Studios, Cablers Launch $30M Movies On Demand Effort

    A TV, print and online campaign under the theme "The Video Store Just Moved In" showcases the ease with which digital cable customers can … Read the whole story

  • Who's Buying Baby Clothes?

    Top 10 DMAs in which reside adults who purchases infants' clothing in the past year: 1 Tulsa, Okla. 2 Oklahoma City, Okla. 3 Birmingham, … Read the whole story

  • How To Bee

    Online advertisers must connect with the worker bees while steering clear of the drones. Read the whole story

  • Bali Bras Enlists Supermodel For Campaign

    The "Back to Beautiful" collection launches with a national ad campaign featuring Christensen. The multifaceted advertising campaign, created by Kraft Works NYC, includes TV, … Read the whole story

  • Facebook Helps Burgerville Woo Young Adults

    For voters, there's no prize, just the fun of helping influence the "favorites" outcomes. For Burgerville, the promotion is not just fun and games, … Read the whole story

  • Millward Brown: Strong Creative Drives Viral Success

    "It all boils down to strong creativity," Ann Green, senior vice president of marketing solutions for Millward Brown, tells Marketing Daily. "They're typically very … Read the whole story

  • Survey: Americans To Up Easter Candy Ante

    For families that celebrate, food continues to be the major expense, with the average person spending $37.45, followed by clothing ($19.03), and flowers ($7.84). … Read the whole story

  • At OMMA: Pepsi's Katz Dismisses 'Pop Culture'

    "With the decentralization of information, having a Britney Spears commercial isn't important anymore because you can get information on her 24/7," Andrew Katz told … Read the whole story