Marketing Daily
Thursday, March 18, 2010
  • Studios, Cablers Launch $30M Movies On Demand Effort

    A TV, print and online campaign under the theme "The Video Store Just Moved In" showcases the ease with which digital cable customers can ... Read the whole story

  • Who's Buying Baby Clothes?

    Top 10 DMAs in which reside adults who purchases infants' clothing in the past year: 1 Tulsa, Okla. 2 Oklahoma City, Okla. 3 Birmingham, ... Read the whole story

  • How To Bee

    Online advertisers must connect with the worker bees while steering clear of the drones. Read the whole story

  • Bali Bras Enlists Supermodel For Campaign

    The "Back to Beautiful" collection launches with a national ad campaign featuring Christensen. The multifaceted advertising campaign, created by Kraft Works NYC, includes TV, ... Read the whole story

  • Facebook Helps Burgerville Woo Young Adults

    For voters, there's no prize, just the fun of helping influence the "favorites" outcomes. For Burgerville, the promotion is not just fun and games, ... Read the whole story

  • Millward Brown: Strong Creative Drives Viral Success

    "It all boils down to strong creativity," Ann Green, senior vice president of marketing solutions for Millward Brown, tells Marketing Daily. "They're typically very ... Read the whole story

  • Survey: Americans To Up Easter Candy Ante

    For families that celebrate, food continues to be the major expense, with the average person spending $37.45, followed by clothing ($19.03), and flowers ($7.84). ... Read the whole story

  • At OMMA: Pepsi's Katz Dismisses 'Pop Culture'

    "With the decentralization of information, having a Britney Spears commercial isn't important anymore because you can get information on her 24/7," Andrew Katz told ... Read the whole story